The last thing on my mind when I was young was the effect all that alcohol would have on my health, it seemed that we were indestructible, almost. Although the phrase "never going to drink again" was probably used a few times.....
So called Health Insurance was always provided for in the UK, National Health service is what they called it, hey, even my apprenticeship sponsor, the Ford Motor Company had on site medical facilities for the occasional removal of splinters in eyes etc.
Nowadays, personal health is becoming more important because, there is less time left on the planet than already has gone by, a sad state of affairs really as the body is the best toy we were ever given and on average, we abuse and misuse it.
The Insurance companies cash in on our refocus of course, there are commercials with gently spoken, smiling angels who will look after our every health concern, and most promise that "there's no medical involved" and that "no salesman will visit"
The hard reality of it all is that, with an aging population, medical costs are going through the roof and whenever there's a niche to be capitalised on, Insurance will pounce. The boomers can pay their premiums, with "limited benefits in the first two years" and hope beyond reason that they never have to claim.
Then when the slippery slope starts to happen, and it usually will, that soft spoken happy angel from the advert will turn into a hard line, gruff, New Delhi call centre operative with one major career goal in life:
To pay out as little as possible.
Bottoms up!
Tuesday, August 26, 2008
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